YOGA::WHEEL + YOGA::INVASION
Bend Fit Mend approached me to design a logo for it's new companies Yoga::wheel and Yoga::Invasion
Bend Fit Mend is the parent company of both Yoga::wheel Brighton and Yoga::invasion and wanted to keep the branding as similar as possible, to incorporate the icon in it's logo but for yoga::wheel and yoga::invasion to have their own identities.
Bend fit mend has it's own recognisable unique icon that is used throughout the website, marketing materials and on clothing. To ensure the other logos were recognisable as part of the BFM brand the icon was used to replace the letter o in the logo. Each of the icons has it's own brighton and vibrant colour that is used in the 4 dots in between the words.