SOUTH DOWNS TRAILBLAZERS
As a member of the South Downs Trailblazers Running Club I knew exactly what was required for the logo. We wanted something that reflected trail running, that would work well on running tops and was also recognisable as a sister brand of StrideFit.
I chose a running shoe print as not only does it reflect running but also because on most trails we always leave behind a print in the mud. The fonts are similar to those in the branding for StrideFit but are a bit more contrasting, with the emphasis on the word trailblazers.
For the colours I chose to use natural colours, and ones you would see whilst out on a trail so I chose blue to reflect the sky and green to reflect the South Downs.