LJ HAZZARD

Roast Hunter asked me to redesign their brand asked for a clean, modern and simple look and feel. They requested that the logo be flexible enough to expand to other hunter categories such as pizza, cocktails and burgers. 

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Starting with the main Roast Hunter logo I wanted something that would represent finding and searching, so I played with a few ideas of target icons, playing on the word 'hunt'. These didn't feel relevant enough for website so I developed the pin icon, a symbol well recognised on digital maps. I wanted the pin to feel friendly and fun, so went for a rounded small pin. 

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For the typography I played with a few bold typefaces, but new I wanted something to compliment the icon, so chose a very rounded and wide typeface. 

 

I then played with the idea of different icons that could be used to represent the area of the brand, so that it gave a bit more identity to that section. Each icon is simple but still recognisable to the section of the brand they relate to. 

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I created was a palette of 8 different but complimentary colours that were bold and bright but a little soft as to not bee too vibrant. Each colour was then applied to each sector.

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