LJ HAZZARD

The Student Room and Get Revising are brands of The Student Room Group. Both sites launched a new app so the requirement was that the icons could stand on their own but would both reflect that they belong to the same company. 

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ABOUT THE STUDENT ROOM

The Student Room is home to over 2 million members and is the UK's largest online student community with 75% of it's users aged 14-25. The app promotes it's most engaging and popular aspect, discussions.

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ABOUT GET REVISING

Get Revising is a study planner and learning app, which schedules revision sessions around a student's personal calendar as well as providing suggestions of learning resources to use to help with the studies. It required an icon that reflected learning. 

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BRANDING IDEAS

The Student Room has a recognisable logo, with the typography within the logo shapes. It is known for using a ‘blob’ character which I experimented with within the designs.

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Get Revising has a typographic logo so there was no exiting icon that would represent the website, so the challenge here was to either use an existing icon from the website or to create a brand new icon that. GR has a collection of icons used for the types of learning resources. The other icons used on site are a teacher icon, stars, and there are some that have been used within campaigns

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OUTCOME

Get Revising uses a thought bubble to represent learning. It uses the typeface from the logo and the shorthand version of the name. 

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The Student Room uses the typeface from the logo. As The Student Room is a forum site, a  speech bubble is an icon that already is a strong representation of the brand and I wanted to keep this 

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Both icons use the same colour variations and work on white and colour backgrounds, and can use different shades of blue if required to put on a blue background. The shapes are flat and simple but each have an identifying feature