LJ HAZZARD

The Student Room ran a campaign called Together We Matter during the build up to the General Election in 2015. It was a campaign to get young people to know that their vote really did count and that as a group that vote could change the outcome of the election.

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The campaign had to feel real and honest, that spoke directly and on a the same level as the community, which is where using selfies from the community came from. We asked community members to submit their selfies and join in with the conversation on The Student Room to encourage other people to believe that their voice, and their vote matters. 

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In addition to this campaign we created a button that sat on site to driver users to register to vote. We created a poll that would track the way young people were voting.